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Grounded in teamwork it is imperative that both buyers and sellers understand industry terms.
 

It is imperative that both buyers and sellers have available to them a team of experts specifically qualified and trained in facilitating the multiple components of selling and buying a business. During our 27 years, we have established strategic alliances with the best of the best in their respected fields of specialization and expertise, combining to make the entire process seamless.

Business Attorneys - Specialists in business transactions assisting buyers in their due diligence and forming corporations.

Escrow Attorneys - Santa Cruz Business Brokers works exclusively with two local business escrow attorneys who are widely recognized for their proficiency in coordinating the bulk sale process.

CPAs - Buyers and sellers may require these services to analyze financial statements, provide clarification of add backs and assist buyers in creating a business plan for lenders.

Lenders - Santa Cruz Business Brokers has established a very special relationship with the leading SBA preferred lender, making the sometimes arduous task of financing secure and painless.

IT and Web Designers - Today’s competitive environment demands that businesses utilize current technology. Doing so creates a more professional, contemporary image for your company. We have assembled a dynamic team of experts in assisting you in this endeavor.

Business Consulting - Peninsula Consulting Group, a sister company of Santa Cruz Business Brokers is headed by a renowned business and turn around strategist. The firm can assist business owners quickly and comprehensively in identifying and remedying challenges. This is a great resource for buyers working to establishing a meaningful and measurable business marketing plan.



Testimonials

""I first met Mike Russell and his team several years ago when I moved to the US from the UK. I was looking to buy a business that would fit the specific criteria of my E2 Visa. Although Carmel Business Sales didn?t have any suitable listings for me at that time, I was impressed with the professional and considerate manner in how I was treated as a potential buyer. I eventually bought a small Cafe in Capitola, which I successfully remodeled and managed for several years. When I was ready to move on and explore new opportunities, Mike Russell was the first person I called. I knew from first hand personal experience as a previous buyer, that I wanted my business to be listed, marketed and sold by Mike and his team. I already knew what it was like to be treated as a buyer and thus felt every confidence in Mike?s abilities to handle the sale of my business. What I love about Mike is his all around in-depth knowledge of all business operations, from tiny hole in the wall mom and pop joints, to larger corporations. His extensive knowledge of all the challenges we unique group of business owners face comes from his experience as a business owner himself and of course many years of experience through the changing economic times we all face. I truly cannot thank Mike enough for the way he and his equally experienced support team specifically handled the sale of my business. He and his team took care of every single detail and he personally handled all the tricky negotiations between myself, the buyer and the landlord. He organized all the escrow arrangements and would often be working late into the night, making phone calls to both myself and the buyer to keep us informed and updated on the progress of the sale. I could not have sold my business without Mike?s help, that is certain. He was the key player in this deal by keeping all parties moving in the right direction. I wholeheartedly recommend Mike and his team whether you are selling or buying a business". Tina Davey-Lee"
Tina-Davey Lee
Cafe Violetta