Consulting Services
Challenging Times

Today, business owners are facing some of the most unique and profound challenges they have ever experienced.
  • Declining Sales
  • Shortage of Cash Flow
  • Poor Staff Performance
  • Ineffective Advertising and Marketing
  • Shrinking Margins
  • Diminished Profitably
  • Outdated Business Model

Business Signals Mixed?
Stay Open?
Sell Now?
Ask Yourself These Critical Questions
  • My business is stalled – What do I do?
  • Do I sell my business – How much is my business worth?
  • How do I grow my business or add another location?
  • Is it a good time to buy a business?
  • What are my options?
  • How can I sustain myself in these market conditions?

Intelligent questions deserve intelligent answers.
Developing Effective Solutions

Santa Cruz Business Brokers team offers a broad perspective to each and every situation. Our TEAM effort is to thoroughly understand each problem and offers strategic and creative solutions dedicated to your unique needs.
Our TEAM will:
  • Analyze your business financials for strengths and weaknesses
  • Identify core business issues and create solutions
  • Review your business model and update it to market
  • Improve sale and profitability
  • Enhance employee training and productivity
  • Build a viable cash flow model
  • Facilitate a bank line of credit if necessary
  • Renegotiate your lease
  • Identify and address your unique issues

With more than 500 business transactions in the past 28 years, Carmel Business Sales and Santa Cruz Business Brokers are the largest, most experienced business brokerage firms and consulting groups serving the Monterey Peninsula, Santa Cruz and beyond. At Santa Cruz Business Brokers, we take pride in providing expert guidance through the complete lifecycle of business purchases and sales.

From facilitating funding to dealing with licensing boards, our full-service approach creates the most successful experience and results. Through Peninsula Consulting Group, our specialized division that focuses on assessing and identifying business challenges, we can lay the groundwork for the most positive outcomes, including business development plans, financial modeling and forecasting, marketing plans, business valuations, lease negotiations, and obtaining working capital.

If you're thinking of selling your business or buying a business, align yourself for success by calling us today.


"Mike and his team are very responsive, patient, and helped us navigate through our first time selling a business. I appreciated Mike's honesty, integrity, and willingness to explain the process more enjoyable! When we are ready to sell our next business we will definitely be using Carmel Business Sales as our representatives"
Sherri Coffet
Energia Body Centre